Marketing That Works

How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company

by Leonard M. Lodish

• 333 Want to read
• 3 Currently reading

Published March 21, 2007 by Wharton School Publishing .
Written in English

  Content marketing is another important tactic that plays a significant role in  how digital marketing works. Content marketing is essentially when your business creates and promotes .   Tip: Take a look at what other authors in your genre are doing to promote their books to have an idea of the marketing channels that are likely to work best for you. Or, if you’re short on inspiration, take a look at these 50 book marketing ideas. Pick a couple and test them exhaustively. If they don’t work.

  This book will help C-level executives and others who interface and collaborate with marketing departments to understand how marketing drives growth at both startup and enterprise levels, and how marketing .   Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a .   Jane Friedman (@JaneFriedman) has 20 years of experience in the publishing industry, with expertise in digital media strategy for authors and is the publisher of The Hot Sheet, the essential newsletter on the publishing industry for authors, and was named Publishing Commentator of the Year by Digital Book .

Smart ebook marketing works like a magnet to bridge the gap between readers’ unmet desires and your book’s ability to satisfy those desires. Here are seven proven ebook marketing strategies you can . Welcome to The Marketing Book, edition! My name is Jason McDonald, and I’m excited to be your guide to the fun-filled and enriching task of business marketing. This is a book about better thinking, .   A marketing professional can help authors gain exposure—book reviews, interviews with press, blog tours—but it’s best for writers to be clear upfront about what they want to achieve.